Peakhour Web Traffic Manager

Automated traffic now accounts for more than half of global web traffic, with malicious bots responsible for around 40% of all traffic, according to the 2026 Thales/Imperva Bad Bot Report. For online businesses, unwanted automation can consume infrastructure capacity, slow genuine customers, scrape valuable content and prices, test stolen credentials, and distort marketing analytics and A/B testing.

The challenge is distinguishing useful automation—such as search crawlers, partners and AI agents—from harmful bots and scrapers. IP blocklists alone are increasingly ineffective, leaving teams chasing threats while risking disruption to legitimate users.

Peakhour Traffic Manager helps teams understand what is reaching their websites and APIs and take the right action before unwanted requests consume resources. It combines network and browser fingerprints, proxy and IP intelligence, request behaviour, rate limits and security signals to assess traffic risk and business value. Requests can then be allowed, challenged, slowed, blocked, cached or logged. Peakhour specialists help customers tune policies and measure the impact on customer experience, application load and analytics, whether using Peakhour’s edge platform or integrating with an existing edge provider.

Peakhour customers include:

• Gumtree
• Dymocks
• Nikon Australia
• Baby Bunting
• CarsGuide
• Autotrader
• Williams Shoes
• Styletread
• Ark Swimwear
• Pedders
• The National Gallery of Australia
• De Bortoli
• NSW Ports.

I co-founded Peakhour because the people responsible for an application need to understand the traffic reaching it and have practical control over what happens next. Unwanted automation can quietly raise costs, slow customers down and undermine business decisions, yet effective protection is often complex or priced beyond the teams that need it. We built Peakhour to make strong security and performance controls accessible, and to pair them with the expertise needed to put the evidence to work.

I am Peakhour's Co-Founder and Head of Performance Engineering. Since Peakhour was founded in 2017, our team has worked on application delivery, caching, website performance and request-path protection for Australian digital businesses. My published writing covers practical performance measurement and optimisation, including WebPageTest, dynamic content caching and bot challenges and conversion. Peakhour's published customer work includes Gumtree's traffic-quality project and Kitchen Warehouse's performance and resilience project.

In Australia, buyers may evaluate Peakhour alongside Cloudflare, Akamai, Fastly, DataDome and Kasada. Peakhour combines traffic visibility, bot management, application protection and delivery performance with hands-on Australian support and published AUD pricing for a production entry point. It can provide the edge delivery layer or integrate with supported existing-edge platforms. Peakhour focuses on practical traffic challenges such as scraping, credential attacks, unwanted crawlers, origin overload and polluted analytics, helping organisations classify traffic and apply proportionate controls without necessarily requiring a large enterprise security program.

Job titles: CTO, CIO, Head of Engineering, Head of Security, Head of Infrastructure, ecommerce or digital platform manager, and agency technology lead.Industries: Ecommerce and retail, marketplaces and classifieds, media and publishing, automotive, healthcare, government, and other organisations running public websites or APIs.

Why it is ideal for this marketThese teams need to keep customer journeys fast and available while controlling automation and security risk. Peakhour gives them a way to inspect the traffic mix, test policies against real requests and build a measured business case from origin load, traffic quality, customer friction and operational effort. A 30-day trial and a free test tier make evaluation straightforward. The production plan is priced in AUD, with assisted setup and local support; larger or more complex environments can request tailored terms. Deployment scope and any infrastructure changes are agreed during technical review.

Test or staging applicationFree Playground planIncludes one domain/application and 5 GB of monthly traffic Validating controls before production; no payment card required.

Medium-scale production applicationAUD $500 per month, excluding GST, billed monthlyProfessional plan with full platform access and assisted setup. The published guide covers up to 500,000 page views, 1 TB bandwidth and 30 million requests per month under standard threat complexity.High-traffic or mission-critical estateCustom quoteEnterprise scale, managed configuration, special compliance or integration needs, and tailored support. Monthly, annual or usage-based terms may be available.

Start with Peakhour's 14-day free trial. Share the application domains, approximate traffic, the unwanted behaviour you are seeing and the current CDN or security setup. Peakhour will review the traffic path, agree on the deployment option and success measures, help configure the service, and review the observed results with your team. The trial is an opportunity to check traffic quality, customer friction, origin impact and the support experience before choosing a paid plan.