About StrategyMix

Managed Marketing Automation

After the Global Financial Crisis of 2018, the marketing teams within many of our clients, who were the Australian subsidiaries of US-Based IT Vendors, were significantly downsized.

In response, we introduced a range of marketing services (database building, telemarketing and copywriting) to support these clients, so they could still do effective marketing.

This was how we began to offer Managed Marketing Automation.

StrategyMix Channel Marketing System

We introduced our unique master / sub-system channel marketing solutions in 2012. This combined the best of a stand-alone marketing automation system, which could be used by Partners for all their marketing with the centralised reporting and “campaign publishing” capability that is necessary for Vendors.

This solution is still superior to any of the Channel Marketing Portals, with their not-so-positive combination of relatively high cost and low usage rates.

Global Implementation

Recognising that many of our clients were global organisations, we started developing our global presence and began operations in the UK, and the US, in addition to Australia.

Managed Channel Marketing

In May 2015, we introduced our Managed Channel Marketing Solution which was called: Channel 555. The 555 simply stood for “5 Partners, Running 5 Campaigns, Over 5 Months”. Palo Alto Networks in Australia were our first client.

A unique feature of this managed program was the very high partner participation, which was mostly driven by partner interest in running events, rather than just promoting digital assets such as white papers.

From these simple beginnings, the program grew to over 30 partners – which is a lot for one vendor in the relatively small Australian market.

Channel Marketing Automation

In January 2016, we introduced our Channel Marketing Automation solution. Our first client was M-Files, an innovative document management company based out of Finland.

This program quickly grew to over 30 partners and generated many thousands of leads.

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Account-Based Channel Marketing

By early 2018, our Full Spectrum program had morphed into an Account-Based Channel Marketing Program, which was the most effective channel marketing program at that time.

Roundtable Events

By 2019, our Account-Based Channel Marketing had transitioned into a series of Roundtable Marketing Events.

Some of these events are organised specifically for IT Resellers. Others are sponsored by IT companies on a more ad-hoc basis.

Virtual Events and Videos

Early 2020, started out much as we'd finished 2019.

Then Covid hit.

The result was a scramble to transition to virtual events, which we did first with roundtables and then with panel sessions. By the end of 2020, we were mostly running combined panel sessions and video campaigns.

Membership Driven Information Hub

In late 2021, we re-launched our website as a membership driven information site.

The primary objective was to significantly increase the value of the information we could provide to members by filtering content based on the topics, the members selected as being relevant to them.

Developing the StrategyMix Membership base

The main focus of 2022, was to continue to build trust by running a series of "open discussion" roundtables, which rather than being focused on the specific needs of a vendor, were designed to be as useful as possible for end-users.

The value proposition was: "bring whatever cyber question matters most to you and benefit from the combined wisdom of the group".

Insights Online Forum

In mid 2023, we launched the Insights Forum, with a focus on cyber security.

StrategyMix Insights was design to operate in much the same way as our roundtables, in the sense that we used a Q&A format and operated under the Chatham House Rule. The main benefit with this forum was that it was available 24/7 and was therefore a lot more convenient for increasing time-poor executives.

Unfortunately, most people didn't use it.

The year of AI

In 2024, our main focus was on AI.

This included a series of CIO roundtables on AI Strategy, and a series of events to demonstrate the use of AI Chatbots.

Focus on smaller events

In 2025, we pivoted towards smaller, more participative events, so we could provide a more engaging delegate experience.

This also allows us to run more events and thereby provide CIOs and senior cyber leaders with a greater choice of technologies, relevant to their business requirements.

We also relaunched our website, based on a modern technology stack (vue.js) and as a foundation for a range of new innovations.

3 innovative new solutions

In 2026, we launched 2 user forums designed to help IT buyers make better IT purchasing decisions.

BuyerChat was created to enable IT Buyers to ask questions and get valuable answers from other Buyers.
CyberChat was created to enable IT Buyers to ask cyber questions and get valuable answers from cyber experts for free.

Unfortunately, both forums failed to get the necessary support. We abandoned both of them.

On a positive note, we also launched TechSearch, which enables IT Buyers to get detailed vendor quotes with the option to remain anonymous, until they are ready to reveal their identity, so they don't get inundated with sales calls. The first "search" was insanely successful but getting other IT buyers to change their habits and try something new, has proven to be an ongoing challenge. This makes no sense, but then the market often makes no sense. We just keep trying.